The Journal

Insights & Stories

Tips, trends, and behind-the-scenes stories from the world of real estate photography and videography.

Sep 25, 2026

The Virtual Illusion: When Does Real Estate Marketing Become False Advertising?

A few clicks. The clutter disappears. Sunlight pours across the floor. An empty, tired room becomes a beautifully furnished retreat. Then the buyer opens the front door.

Sep 19, 2026

5 Photography Tips That Help Capital District Listings Sell Faster

Great photos sell homes faster and for more money. Here are five practical tips every Capital Region agent and Airbnb host should know before their next shoot.

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